Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
The bodies of Sharma, 46, who worked as a carpenter at the Indian Spinal Injury Centre in Vasant Kunj for the last 28 years but had stopped working since January, and his four daughters -- Neetu, 26, Nikki, 24, Neeru, 23, and Nidhi, 20 -- were found on Friday afternoon, but they had died days earlier. According to their acquaintances, the family was very religious and they would perform prayers every day.
Stand-up comedian Kapil Sharma is back with his show and while the set is bigger and the look is grander, the gags are still the same, feels Namrata Thakker.
'Suddenly we had a new comprehension of affairs, which reminded that the luxury of politics floated atop a foundation by economics.' 'Along with this, finance ministers became crucial in molding the perception and reputation of Union Cabinets.' 'Governments couldn't afford a wrong person in that portfolio,' asserts Shyam G Menon.
Billionaire Mukesh Ambani-led Reliance Industries has completed the merger of its media assets with the India business of global media house Walt Disney and formed a joint venture with a valuation of over Rs 70,000 crore. The JV will be one of the largest media and entertainment companies in India with a combined revenue of approximately Rs 26,000 crore and will be led by Nita Ambani as its chairperson, according to a joint statement.
The Sabarmati Report is so flimsy in its execution, taking offence to it would be dignifying its existence, notes Sukanya Verma.
Prime Minister Narendra Modi on Tuesday conveyed to Russian President Vladimir Putin that India stands ready to provide all possible cooperation towards ending the Russia-Ukraine conflict and that dialogue and diplomacy is the only way to bring peace to the region.
'Thank you to the Cannes Film Festival for having our film here. Please don't wait 30 years to have another Indian film.'
The Rajya Sabha deputy chairman, Harivansh, has dismissed the impeachment notice against Vice President Jagdeep Dhankhar, calling it an act of impropriety, flawed, and hasty. The notice was signed by 60 opposition members who alleged that Dhankhar was "biased." The deputy chairman ruled that the notice was designed to denigrate constitutional institutions and malign the Vice President, and lacked factual basis. He also criticized the notice as a "misadventure" in "deliberate trivialising and demeaning" the high constitutional office of the Vice President.
'Nobody really talks about the middle of relationships or the mundane parts... (When the end comes) we think, "Wow, this is the worst time of my life. This is horrible. It's never been worse". But actually, I feel the endings are what makes us who we are.'
A non-strategic investor like Poonawalla brings in not only capital but also creative freedom. Indian cinema needs more investors like him, reports Vanita Kohli Khandekar.
His cinema of compassion inspired me, gave me tools to develop empathy for others. But it also made me understand that serious, socially committed cinema with deeply engaging narratives and great performances is an art form to admire, appreciate and explore. Aseem Chhabra remembers Shyam Benegal, who passed into the ages on Monday evening.
From dubbing voices to putting faces with the help of AI, political campaigns are undergoing a Bollywood makeover. Among the favourites is a scene from the Anil Kapoor-starrer Nayak, posted by the BJP, where Kapoor asks about the Chunaavi Vaade (poll promise), with Arvind Kejriwal at the receiving end instead of Amrish Puri.
Asian American Hotel Owners Association (AAHOA) in a statement said America's hotel owners are deeply saddened, shocked, and outraged by this senseless act of violence against a small business owner that cost him his life.
Modern Masters aims to showcase Rajamouli's enigmatic career and paints a context of what makes him the singular voice that defined his generation of film-makers, for millions, observes Arjun Menon.
Kamala's role as vice president was more than just symbolic. Unlike her predecessors, she wielded considerable power during Biden's presidency.
Even as the families of suspected deceased persons from Kerala mourn the loss of their loved ones in the Kuwait fire incident that claimed several lives, many of them are yet to receive any official confirmation from the authorities.
As Swades turns 20, Aseem Chhabra looks back at the film that spoke to him.
'There are very few chances that I can give good mileage.' 'A smaller, lighter car will give more mileage and this was a big reason to be nervous.'
The hapless voters fervently hope that they get to make a more equal choice in the next election and political discourse in the country becomes positive and more enlightened. One wonders if the masses would become more politically aware to discern good intent and performance from gimmickry, notes Biswajit Dasgupta.
External Affairs Minister S Jaishankar on Friday revealed that his father was on a hijacked flight in 1984 and said he had a unique window on "both sides" in such situations -- the perspective of family members and those in the government.
'Once when I went to someone's room, they had the match playing on television and said that they watch it every day.'
'We watched the film many times but each time, we would cry.' 'During the editing and sound mixing, my whole team would cry.' 'When we reached the music composing stage, it happened again.' 'Our producer said it is too much to be crying so many times.' 'But we never thought the film would be such a big hit.'
'There are films, documentaries and reportage on the Internet regarding the Godhra riots. But whether the Sabarmati Express burned in an accident or a planned attack, what was the truth?'
'What is Balaji without Ekta (Kapoor), what is Dharma without Karan (Johar?)'
Employees were told to return to work from Monday onwards for a fresh start for improved production.
Adah Sharma, who seems to be holding back an eye roll, is the only half-way decent actor amidst the crowd of amateurs and a bored-looking Rahul Dev in Reeta Sanyal, observes Deepa Gahlot.
'I had to persuade him. I think he was a sceptic to begin with, but later on he was convinced that what we were doing was the right thing to do, that there was no other way out.'
Gautam Gambhir came under fire from the fans after he promoted the fantasy cricket app Real11 on his social media accounts.
Uzbekistan lives comfortably in several centuries but is also a forward-looking nation, Deepa Gahlot discovers on a visit to this Central Asian country.
It was a proper Test innings, it was of the highest class, and given the circumstances it came in, it was one of the best innings by an Indian batsman in recent memory, applauds Prem Panicker.
'I have no family (in the industry), no network, no mentor.' 'Still, I'm consistently working since 20 years and now I have a National Award.' 'It may take time, but if you're consistently at it, nothing can stop you.'
Separately, External Affairs Minister S Jaishankar briefed Prime Minister Narendra Modi about the rapidly unfolding situation in Bangladesh. It is learnt that Jaishankar also apprised Leader of Opposition in Lok Sabha Rahul Gandhi on the developments.
The All India Football Federation is exploring the possibility of selecting Persons of Indian Origin (PIOs) for the Indian football team.
The eulogies will pour for Ustad Zakir Hussain. There will be those who recount his genius, his enterprise, his achievements, his grace, and his charm. I have no selfies or autographs to remember him by, but I will never forget his most generous and gracious gift to me -- one day in heaven, among the celestial ensemble of Indian music.
The way video is being watched and monetised is changing. This is the first thing that stands out as the penetration of smart TVs continues to rise.
More than 50 per cent of SIP accounts come from semi-urban and rural areas.
Senior Congress leader and Lok Sabha candidate Shashi Tharoor has been booked for allegedly carrying out a false campaign against Union minister and rival candidate Rajeev Chandrasekhar, police said in Thiruvananthapuram on Sunday.